{"id":18109,"date":"2017-06-28T20:09:32","date_gmt":"2017-06-28T18:09:32","guid":{"rendered":"https:\/\/www.krik.rs\/en\/?p=18109"},"modified":"2017-08-07T16:14:37","modified_gmt":"2017-08-07T14:14:37","slug":"daily-paper-politikas-deceiving-coverage-of-belgrade-mayor-sinisa-mali","status":"publish","type":"post","link":"https:\/\/www.krik.rs\/en\/daily-paper-politikas-deceiving-coverage-of-belgrade-mayor-sinisa-mali\/","title":{"rendered":"Daily Paper Politika\u2019s Deceiving Coverage of Belgrade Mayor Sinisa Mali"},"content":{"rendered":"

Serbia\u2019s oldest newspaper Politika<\/em> published a laudatory two-page spread in May about Belgrade Mayor Sinisa Mali that disclosed in fine print this was a paid advertisement. Commentators told KRIK the inconspicuous disclaimer was a violation of journalistic ethics, but Politika<\/em>\u2019s acting editor in chief disagreed.<\/strong><\/p>\n

By Milica Vojinovi\u0107<\/em><\/p>\n

Politika<\/em> published the article the month when Mali was to be removed from public office following a scandal-plagued term.<\/p>\n

\u201cCity council and mayor Sinisa Mali will continue with ambitious projects to make Belgrade a better place to live,\u201d the Sunday edition\u2019s article read.<\/p>\n

Titled \u201cBelgrade, a city we are proud of,\u201d the story touts the accomplishments of Mali and local politicians. Socio-economic improvements are highlighted such as the reduction of debt from when Mali first entered office in 2014. Construction projects from Belgrade\u2019s Waterfront to newly opened shopping malls and the \u20ac1.8 million musical fountain recently erected in Slavija square were credited to Mali\u2019s leadership.<\/p>\n

Pictures show Mali greeting children in parks, unveiling new construction projects, and posing in front of 3D displays of unfinished buildings.<\/p>\n

The promotional piece looks different from Politika<\/em>\u2019s other articles only by a box with fine print at the bottom of the pages. The editorial staff maintained that the nearly invisible message was a fair warning about the content\u2019s nature.<\/p>\n

Commentators that KRIK spoke to, however, claimed the publication misled its readers and transgressed journalistic ethics.<\/p>\n

Concealed advertising<\/b><\/p>\n

Tamara Skrozza, a journalist and member of the Press Council said that Politika<\/em> should have been more explicit in presenting the story as a paid ad, and that the fine print did little to alert readers.<\/p>\n

\u201cThe idea (of the Code of Ethics) is that the average reader should be able to distinguish a paid ad from other articles. That wasn\u2019t done in this case.\u201d<\/p>\n

It is against the law for media to publish paid political ads without labeling them as such, lawyer Milos Stojkovic told KRIK.<\/p>\n

\u201cThe law states that at a minimum advertisements must show disclaimers but it doesn’t specify how visible they must be,\u201d he said.<\/p>\n

Last June, Politika<\/em> published an article that criticizes western-financed publications in Serbia of lacking fact-based information. In it, journalist Visnja Arandelovic discredits KRIK\u2019s work and questions the award it received for investigative journalism.
\nArandelovic claimed that KRIK\u2019s story about Mayor Sinisa Mali omitted information, wasn\u2019t thorough enough, and presented questionable details. Yet she didn\u2019t give specific arguments to support her claims.<\/div>\n

\u201cIf you don’t realize from that number [box at the bottom] that it is a paid message then it can\u2019t be an identifier,\u201d Stojkovic added.<\/p>\n

Politika<\/em> contended that by law, which overrides any code of ethics, it had done nothing wrong.<\/p>\n

\u201cDoes the reader know or doesn’t he, can the reader read latin, cyrillic, does the reader notice photos only or reads sports only, we can talk about a lot of things,\u201d Politika<\/em>\u2019s acting editor in chief, Zarko Rakic said.<\/p>\n

\u201cThis is a situation where everything is clear. The boxed text at the bottom has a number. I don\u2019t see anything wrong here.\u201d<\/p>\n

Rakic added that Politika<\/em>\u2019s diurnal readers can distinguish the difference between regular articles and ads.<\/p>\n

\u201cDo you think we have to worry about readers who buy Politika<\/em> for the first time, well that doesn\u2019t work like that,\u201d Rakic said. \u201cWe take care of our long-term readers. And those ad hoc readers can surely see the difference too.\u201d<\/p>\n

Politika<\/em>\u2019s price to publish such an ad is more than 300,000 dinars, according to its advertising department.<\/p>\n

KRIK asked Belgrade city council how much they spent to advertise Mali in Politika<\/em>, and whose money they used. No response followed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Serbia\u2019s oldest newspaper Politika published a laudatory two-page spread in May about Belgrade Mayor Sinisa Mali that disclosed in fine print this was a paid advertisement. Commentators told KRIK the inconspicuous disclaimer was a violation of journalistic ethics, but Politika\u2019s acting editor in chief disagreed. By Milica Vojinovi\u0107 Politika published [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":16775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-18109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","pmpro-has-access"],"yoast_head":"\nDaily Paper Politika\u2019s Deceiving Coverage of Belgrade Mayor Sinisa Mali - KRIK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.krik.rs\/en\/daily-paper-politikas-deceiving-coverage-of-belgrade-mayor-sinisa-mali\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Paper Politika\u2019s Deceiving Coverage of Belgrade Mayor Sinisa Mali - KRIK\" \/>\n<meta property=\"og:description\" content=\"Serbia\u2019s oldest newspaper Politika published a laudatory two-page spread in May about Belgrade Mayor Sinisa Mali that disclosed in fine print this was a paid advertisement. 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